There is no greater skincare myth than the old wives tale that somehow slathering on moisturizer will erase fine lines, wrinkles, and lack of tone. Even worse, moisturizer is not really helpful in remedying dry skin. Often times big beauty brands are responsible for this misconception and add to the hype by consistently flooding the industry with “new and improved” gloop in a jar that has “limitless” anti aging and hydrating abilities… If only any of this were true! Many of us have fallen prey to this type of advertising, and if you are among us, read on so you never need to buy into the myth behind the moisturizer cure all again. We're just going to say it…. MOISTURIZER IS NOT THE CORNERSTONE OF HEALTHY AGELESS SKIN. But what if you have dry skin you say? The problem is not that your skin doesn’t have enough moisture. The root of the issue is in the layers of dead skin that are sitting on the surface, disallowing your skin’s natural moisture functions to work at optimal levels. And that same dead skin accumulation is at the seat of your aging skin woes. As we age, our natural exfoliation processes slow down causing an accumulation and therefore more thickening of dull and dead cells sitting on the surface of the skin. This leads to a loss of luminous texture and an increase in the tell tale signs of aging. So if moisturizer isn't the answer, what is? Cell turnover is the ultimate regulator on how healthy and vibrant your skin looks and functions. By encouraging a faster rate of exfoliation we help the skin to perform as it did in your younger years, thus allowing your skin’s natural hydration processes to come to the forefront. If you have dry, and/or aging skin your first line of defence is topical products that increase skin exfoliation. The best ways to gently and effectively exfoliate the skin is by natural means such as glycolic or lactic acid, or by a potent form of Vitamin A like Retinaldehyde. Do not reach for a grainy scrub or wash cloth! This type of harsh physical exfoliation only disrupts the skin’s delicate texture more, resulting in an “orange peel” like effect to the skin. Stick with these active ingredients for effective exfoliation, as they do the job evenly and consistently across the surface of the skin. When you slough away your skin’s dirt, grime, and dead cellular debris on a consistent basis, what emerges is the healthy, hydrated skin that you remember from your younger years. By using a one-two punch of a lactic acid exfoliant in the form of our Rejuvenating Swipes, paired with a Retinaldehyde based product like our Vital A Rejuvenating Serum, you can be sure that your skin is right on track and doing what it’s designed to do. And only in special conditions and cases will you need to add a little light moisture on top of that! So say NO to the moisturizer based big beauty brand propaganda and regimens, and say YES to empowering yourself to get to the actual root of the problem. Cellular turnover is the most crucial step in managing “dry” skin, and is a potent anti-aging step you don’t want to take for granted. Doing this with our dynamic, expertly formulasted, and clinically validated products will help get your skin back to optimal function. No extra moisture needed.
Algae In Skincare - What do you know about algae besides it’s the funny (usually green) stuff in the ocean?? Maybe it’s slimy and kind of unsightly? Red algae is found around the world, from polar waters to the tropics, and are commonly found in coral reefs! It’s one of natures super ingredients when it comes to effective skincare!!